This course will help you develop an independent understanding of competition and strategies in the digital economy and manage the interface between new technology and business management.

Course Outline

Who The Course Is For

This course is suitable for experienced business and technology managers and leaders who are responsible for orchestrating transformation in medium to large organisations. It is also suitable for consultants who provide advice and guidance to such organisations.

The course has been developed specifically to help modern managers, leaders and consultants who want to acquire a rich understanding of how to help organisations take advantage of digital economy opportunities, while protecting them against the threats.

What You Will Learn

After completing this course you will know:

- The impact of current trends, technologies, business models on various industries and know how to develop value-add strategies to use and manage the changes.

- How to assess the impact of digital technologies on the internal and inter-company value chain.

- How to justify the value contribution of digital strategy.

- How to evaluate different models, procedures, methods and tools and apply them flexibly.

- How to think through the opportunities and risks of digitisation as an individual and relate your own values to them.

- How to appreciate some of the typical difficulties that arise from the interdisciplinary approach to the development of a digital strategy.

- How to develop approaches to solving some of the typical difficulties of developing a digital strategy.

- How to create and measure value arising from digital technologies for different industries.

- How to start a digital transformation initiative and convince key stakeholders.

Course Objectives

The course pursues the following learning objectives and actionable skills:

MODULE 1: Introduction to mega trends and enabling technologies.

MODULE 2: Introduction to key digital technologies such Big data, Artificial Intelligence, Virtual and Augmented Reality, 3-D Printing, Drones, Internet of Things, Blockchain.

MODULE 3: Introduction into key digital trends such as Mobilisation, Sharing, Individualisation, Intermediation, Democratisation.

MODULE 4: Introduction into digital disruption in various industries, business model innovation and digital business models.

MODULE 5: Introduction into developing a digital strategy using the digital capability framework, maturity models.

MODULE 6: Understanding the impact of digitisation on small media enterprises, employment, data protection and ethics.

How The Course is Delivered

This course is delivered online, which is why it can be priced so competitively. Delivered in the classroom, this course would not only cost you many thousands more, but it would disrupt your routine.
The course consists of 9 modules, with individual lessons within each. Every lesson consists of a video where Professor Uhl talks through his slides. Total duration of video lessons: 5 hours and 30 minutes.
Total study time will depend on each participant's ability to study and understand the online lessons and the 340-page book sufficiently to pass the final exam.

Live Question and Answer Sessions (Optional)

We understand the value of interactive sessions, which is why all course participants will receive six case studies at the rate of one per month. Participants will then have the option to join monthly LIVE Q&A sessions to explore the case studies with Professor Uhl and Rob Llewellyn (or watch the recordings). This is not mandatory, but attending these live sessions will help course participants better understand how to use what you learn in the course in the real world.


At the end of the course you will be invited to write an essay to explain how you would apply your new knowledge to a real organisation. Providing your essay is awarded a pass by the course instructor, you will receive your Certificate in Digital Enterprise Transformation. Your certificate will be stored on the blockchain and available online via a personal URL, which we will set up for you.

Meet Your Instructor: Professor Dr. Axel Uhl

This course is delivered online by Professor Dr. Axel Uhl - a leading Professor at the Lucerne School of Business in Switzerland.

In addition to his academic experience, he has years of transformation experience inside organisations such as Allianz, KPMG, SAP, Novartis, and Daimler Benz.

He is the author of four enterprise transformation books and an extensive number of papers about digital transformation.

Who Takes Our Courses

Our online learning is a more affordable and convenient way for managers and leaders to upgrade their capabilities. Senior professionals from these and other companies have already taken our online transformation courses:

"I'm proud to be one of the individuals who have completed the Digital Enterprise Transformation course. It provides insight on tools that help you start executing right away.

Best of all, this course's methodology and role-based training is uniquely built to ensure that you not only understand the theory but pull from all your resources to stitch together practical pathways forward.

The live monthly case sessions are a phenomenal resource. By applying the courses methodologies in a real situation you become confident in taking and expressing your thoughts in a convincing manner. Most importantly, it helps generate new ideas and insights."

- Donald McMichael

Operations and Finance Leader MTA - New York City Transit