By taking this Change Management Deep Dive course you will learn how to analyse the environment of a change project, develop the vision, goals and strategy for the change, and support the organisation in the implementation of the change.
During the course you will cover:
- Needs analysis of the change and coordination of the procedure.
- Stakeholder analysis and formation of a leadership team for the change process.
- Development of a vision and a procedure for the change.
- Development of a communication concept tailored to the target group.
- Identifying obstacles and resistance to implementation.
- Ensuring rapid success and anchoring of the change.
What You Will Learn
After completing this course you will be able to:
- Assess the significance of change and transformation.
- Explain the basics of management of change and critically comment on them.
- Assess the possibilities and limitations of management in change processes, such as the behaviour of managers, and the role of communication and employee participation.
- Discuss organisational perspectives of change, such as organisational learning.
- Explain success factors in change management and how targeted communication management can be practiced.
- Assess how organisations can be prepared for continuous change and which concrete management techniques enable change capability.
The course pursues the following learning objectives and actionable skills:
MODULE 1: You will learn how to analyse a change need with the client and determine a possible course of action for implementing the change. After completing this module you will:
Know typical structural, technical and human causes for change (e.g. re-organisation, rationalisation, digitalisation, change in leadership, environmental requirements).
Know critical success factors (KEF) for change processes (e.g. vision and goals, leadership, communication and information flow, quick wins, instruments and tools).
Know typical phases of change processes (e.g. 3-phase model according to K. Lewin, 8-step model according to J.P. Kotter, change model according to V. Satir) and can explain their characteristics and goals.
MODULE 2: You will learn how to identify and analyse stakeholders in the change and form a leadership team for the change process. After completing this module you will:
Know methods and techniques for identifying "hard" factors for change (e.g. SWOT analysis, benchmarking, metrics, process, document, and task analysis; interview, survey).
Know methods and techniques for analysing "soft" factors such as interests, influence, and attitude (e.g. stakeholder analysis, force field analysis, confrontation meetings, open space).
Know the characteristics for the composition of a leadership team for change processes (e.g. representativeness, expertise, decision-making competence, reputation).
MODULE 3: You will learn how to develop the vision and goals of a change with the leadership team. After completing this module you will:
Know methods and techniques for collaborative development and visualisation of a vision (e.g. future conference, time travel, future pacing, brain and wish-storming, strategy workshop, mission statement development).
Know methods and techniques for visualising a vision (e.g. visual storytelling, vision board, collages, prototypes).
Know different levels of change goals (e.g. content, attitude, attitude, quality) and models for formulating change goals (e.g. SMART, PURE, CLEAR).
MODULE 4: You will learn how to develop and plan target group-oriented communication measures for the entire change process and implement them. After completing this module you will:
Know the elements of a communication concept.
Know the importance of communicating the vision, clear objectives and achievements in change processes.
Knows techniques and tools for informing stakeholders in a way that is appropriate to the target group (e.g. intranet, newsletter, expos, roadshow, brochures).
MODULE 5: You will learn how to recognise obstacles, resistance and conflicts in change processes and take appropriate measures to mitigate or eliminate them. After completing this module you will:
Know the difference between the factual and relationship level and can explain its importance for the success of communication processes.
Know typical causes of obstacles in change processes (e.g. established structures and processes, skills, loss of power, lack of acceptance) and can explain suitable measures to overcome them.
Know typical signs of resistance, defensiveness and fear and can explain appropriate behaviours for dealing with them.
MODULE 6: You will learn how to makes successes in change processes visible and support the anchoring of change in the culture of the organisation. After completing this module you will:
Know the importance of ceremonies and rituals for the team culture, the feeling of togetherness and appreciation.
Know opportunities and risks of monetary and non-monetary rewards.
Know the time horizon necessary to embed cultural change.
At the end of the course you will be asked to complete a case study and answer questions related to the case study. Your work will be assessed and providing it meets the expected standard, you will be issued with your Change Management Deep Dive certificate.
Meet Your Instructor: Professor Dr. Axel Uhl
This course is delivered online by Professor Dr. Axel Uhl - a leading Professor at the Lucerne School of Business in Switzerland.
In addition to his academic experience, he has years of transformation experience inside organisations such as Allianz, KPMG, SAP, Novartis, and Daimler Benz.
He is the author of four enterprise transformation books and an extensive number of papers about digital transformation.
Who Takes Our Courses
Our online learning is a more affordable and convenient way for managers and leaders to upgrade their capabilities. Senior professionals from these and other companies have already taken our online transformation courses: