This course is based upon the Business Transformation Management Methodology (BTM2) which is probably the world's most comprehensively documented business transformation management body of knowledge. This is an executive education collaboration between CXO Transform, Professor Dr. Axel Uhl, and Taylor & Francis Group.


Course Outline

What You Will Learn


After completing this course you will know how to orchestrate and integrate the following nine management disciplines in the context of the four phase transformation lifecycle:


  • Meta Management
  • Strategy Management
  • Value Management
  • Risk Management
  • Business Process Management
  • IT Transformation Management
  • Organisational Change Management
  • Training and Competence Management
  • Program and Project Management

Course Objectives


Business Transformation Management is the holistic management of extensive, complex changes upon which an organisation's future success depends. The BTM Methodology is a robust new integrative approach, with an emphasis on the balance between the rational and emotional aspects of transformation. 

A wide range of theory is discussed in this course to help participants understand the phenomenon of transformation, with content focused on key elements of transformation management.

The BTM Methodology was developed by the Business Transformation Academy, which was a global think-tank of 34 international thought leaders from companies such as Vodafone, SAP, Voestalpine, Sulzer, Daimler, Hilti, Volkswagen, Cisco and business schools like London Business School, Cranfield School of Management, University of Cambridge, IESE, Queensland University, University of St. Gallen, University of Liechtenstein.


MODULE 1

You will learn how Meta Management provides the overarching frame for a business transformation. After completing this module you will know:

  • How to create the link between the management disciplines.
  • About the management structure, which will allow the transformation process to be effective.
  • How guidelines, leadership, culture, values, and communication are key to success.

MODULE 2

You will learn how Strategy Management primarily addresses the Envision phase of the transformation life-cycle. After completing this module you will know:

  • Develop a transformation strategy.
  • How to approach the selection of appropriate team members.
  • Manage the collection of data, analysis of transformation needs and readiness.
  • About designing a business vision and business model and the definition of an integrated transformation plan.

MODULE 3

You will learn how Value Management defines the business benefits and changes needed to realise them. After completing this module you will know:

  • How to evaluate the feasibility of making the changes successfully.
  • How to produce an evidence-based, rigorous business case and supporting benefits realisation plan.
  • To engage stakeholders in the preparation of the business case.
  • Create the knowledge and commitment required to realise the benefits described in the business case.

MODULE 4

You will learn how Risk management provides fundamental guidance to the planning, development and effective execution of a business transformation. After completing this module you will know:

  • How to manage the risks that relate to the process of transformation.
  • How to ensure your organisation achieves its desired future state.
  • Reduce the odds of the desired future state becoming obsolete or sub-optimal.

MODULE 5

You will learn how Business Process Management defines the scope of process changes needed for the expected improvements in performance. After completing this module you will know:

  • How to make the transformation effort a continuous success.
  • How business processes need to be considered from a strategic perspective.
  • How end-to-end business processes and the assignment of responsible process owners is a major task.
  • How process management is not process modelling, but rather the relationship between IT, Business and People.

MODULE 6

You will learn that IT Transformation Management evaluates the impact of current IT processes, competencies and systems on business transformation, and vice versa. After completing this module you will know:

  • How to assess and enables solution readiness of the business,.
  • How to define and assesses the gap between the as-is and to-be of IT.
  • How to deploy IT operations and service, and implement IT governance.
  • How to improve IT operations and services, and manage the IT lifecycle.

MODULE 7

You will learn how Organisational Change Management (OCM) addresses the human element of business transformation. After completing this module you will know:

  • How to deal with the people who have to change their ways of working.
  • How to set up a foundation for OCM with respect to governance and assessing organisational change readiness.
  • How to establish and implement stakeholder communication and performance management strategies.
  • How to continuously make improvements through feedback.

MODULE 8

You will learn how Competence and Training Management provides qualification and enablement with respect to the competences required for business transformation. After completing this module you will know:

  • The strategic core competencies vital for the company's future success.
  • How to identify and analyse training needs and objectives.
  • How to develops training measures for gaps.
  • How to foster the learning transfer and analyse the success of the measures.

MODULE 9

How will learn how Programme management aims to support the implementation of the transformation strategy in order to achieve the benefits described in the business case. After completing this module you will know:

  • How programme management focuses on high-level specification and the “why and what” of transformation.
  • How to approach stakeholder management and benefit realisation.
  • How to deal with dependency management, transition management, and change acceptance.
  • How to consider integration with corporate strategies.


After completing this course you will know how to:


  • Orchestrate business transformation in a way that meets the expectations of Executive Boards.
  • Align the organization to a new strategy, new operating processes, and a new organizational culture.
  • Create agility in order to adapt to market changes.
  • Achieve the planned transformation outcomes.
  • Manage interdependent risks.
  • Manage complex change programs as a leadership role model.
  • Avoid common pitfalls.

BTM2 Certification


At the end of the course you will take a 75-minute multiple choice online exam in which you need to answer at least 70% of questions correctly to pass.

When you pass you will receive your Certificate in Business Transformation Management Methodology. Your certificate will be stored on the blockchain and available online via a personal URL.

Meet Your Instructor: Professor Dr. Axel Uhl


This course is delivered online by Professor Dr. Axel Uhl - a leading Professor at the Lucerne School of Business in Switzerland.

In addition to his academic experience, he has years of transformation experience inside organisations such as Allianz, KPMG, SAP, Novartis, and Daimler Benz.


He is the author of four enterprise transformation books and an extensive number of papers about digital transformation.

Who Takes Our Courses


Our online learning is a more affordable and convenient way for managers and leaders to upgrade their capabilities. Senior professionals from these and other companies have already taken our online transformation courses:

CXO Transform is also a Proud Partner of:

Testimonials

Jose Moreno | Mexico

Chief Executive Officer

MBGE

"The course is very practical, you can go at your own pace and you can repeat any chapter or module if you need to. The book is really good and a great companion for the course.

The study cases have been very interesting and you interact directly with the professor and with other peers learning in a very rich manner."

Dr. Cara Antoine | Netherlands

MD of Digital Transformation

IG&H

"The fact that BTM² is based on extensive academic research and current commercial knowledge, ensures that my own capabilities are up to date, to better manage and lead people through holistic and integrative transformation, from strategy through to business benefit realisation and everything in between."

Phil von Behr | Australia

SVP Global Transformation

Aristocrat Leisure

"What I like about the course is Axel and Rob bringing it to life, explaining the methodology and how all the parts of the BTM2 framework work together in a practical context. I would recommend others enroll in this course as it provides a methodology that will be the backbone of your transformation tool kit for the rest of your career."