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Brand Led Business Transformation
Series One - Brand Modelling
Introduction to Brand-Led Business Transformation (7:45)
Phil Darby - Lecture 1. Defining your Brand (11:33)
Phil Darby - Lecture 2. Understanding Brands (9:31)
Phil Darby - Lecture 3. Orientation (13:29)
Phil Darby - Lecture 4. Strategy Development (10:36)
Phil Darby - Lecture 5. Refining your Vision and Mission (3:30)
Phil Darby - Lecture 6. Components of a Brand Model 1-3 - Purpose, Practice & Partners (8:31)
Phil Darby -Lecture 7. Components of a Brand Model 4-6 - Personality, Principles and Values & Positioning (9:39)
Phil Darby - Lecture 8. Components of a Brand Model. Defining your Promise and Pillars
Phil Darby - Lecture 9. Delivery (8:57)
Brand-Led Business Transformation. Series One Supplementary Material
Brand-Led Business Transformation - Supplementary - Vox pops (7:03)
Brand-Led Business Transformation - Supplementary - naming (20:18)
Brand-Led Business Transformation - Supplementary - Drilling into data (8:55)
Brand-Led Business Transformation - Supplementary - Brand architecture (8:06)
Brand-Led Business Transformation - Supplementary - PESTEL (7:45)
Brand-Led Business Transformation - Supplementary - Building your project team (8:10)
Brand-Led Business Transformation - Supplementary - Tranformation, transactional and the Gartner Curve (8:19)
Phil Darby - Lecture 9. Delivery
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