Brand Led Business Transformation

Phil is a marketer, speaker, blogger and author, whose clients include some of the world's best known businesses and brands. He is also a marketing innovator.

As a director at Saatchi & Saatchi, when the agency was revolutionising the advertising sector, Phil was engaged in developing the emerging integrated marketing philosophy that transformed the advertising agency model.

Later, with his own consultancy, he further developed his early thoughts on integration and introduced Full Effect Marketing to businesses around the world, helping them achieve a greater efficiency and a bigger return on their marketing investment.

Recognising the power of brands he then set about devising a programme called Brand Discovery to help organisations define and harness their brands to drive growth in new ways in the most competitive markets.

As the high failure rate of digital transformation programmes became a serious issue in recent years Phil once again showed us how the power of brands is the key to business success. His Brand-Led Business Transformation programme has since helped organisations in many parts of the world transform successfully and align to the opportunities of the digital economy.

Now, in addition to his consulting work he is sharing the secrets of marketing, brands and transformation with worldwide audiences through his talks, workshops and articles.