Brand Led Business Transformation

About The Course

It’s believed that 70-80% of transformation project fail and as a result many of the businesses concerned fold. In fact, in the post-Covid digital economy, businesses that haven't transformed can expect to survive for no more than two more years.

All the evidence points to the reason for failure being an absence of focus, which is why I created a new approach to transformation and a programme I call Brand-Led Business Transformation that gives firms a better chance of transformation success.

This Brand Modelling course module is the first of four that enable executives in any organisation to become familiar with the Brand-Led Business Transformation process.

In module one we cover the essential task of brand modelling, which is not only the first step in the overall programme, but will, on its own, facilitate improvements in your business performance.

My course takes you, step-by-step, through the process of identifying the twelve coordinates that will make up your Brand Model template. Even you don't plan to conduct the programme yourself you'll gain the understanding to source the right help, manage the people and lead your own Brand Discovery.

Every organisation needs a transformation champion and this course will set you on track to fill that role.