Become a More Profitable Self-Employed Professional - By Leveraging The Power of Digital
Remaining relevant in the digital economy
It's not only big firms that are at risk of becoming obsolete in the digital economy. Small businesses and independent professionals face the same risk. Independent professionals that haven't moved with the times are finding it difficult to find business. This is because they haven't yet learned how to leverage digital tools to market their services. The old ways don't work anymore, because our world has changed but some professionals haven't changed with it.
Those prepared to shift their mindsets and learn about digital tools and new business models will really thrive in the digital economy. The rest will become the Kodaks and Blockbusters of the professional services world. Once great, but too set in their old ways of working.
You know how to consult - now learn how to sell using digital tools
Independent professionals do what they do because they're good at it. They help their customers do things that they're not so capable of doing themselves. Unfortunately, being great at your craft doesn't make you great at marketing your services or leveraging digital tools to generate more business and digital revenue channels.
The most successful independent professionals give themselves the gift of new education and up-skill themselves in areas that lay outside their core capabilities. This includes learning how to leverage digital tools and techniques to win more business.
Does any of this sound familiar?
1. You're a high-calibre independent professional with tremendous expertise, but you don't know where to start in terms of leveraging digital to generate growth and a pipeline of new business.
2. You've spent countless hours surfing the net, using LinkedIn and Twitter trying to build relationships and you're sick of the fact that it hasn't got you very far.
3. You post, like and share articles, trying hard to let people know you are still exist and are available - but no one calls for your help. You're left to chase opportunities with the masses.
10 Problems Digital Can Help You Solve
Problem #1: No one is reaching out to me for my services. I only seem to be chasing assignments and I'm always in competition for them.
Problem #2: Winning lucrative assignments is not as easy as it used to be ...or as I thought it would be.
Problem #3: I know I should transform my own business to leverage the power of digital, but I just don't know how.
Problem #4: I'm having trouble getting firms to understand that I'm the best person to help them.
Problem #5: I know my subject matter backwards, but I've never been taught how to properly market my services using digital tools.
Problem #6: I want to be able to create digital revenue channels from my knowledge but I don't know where to start.
Problem #7: I spend money and time on digital devices and apps but knowing how to profit from digital feels beyond me.
Problem #8: I feel like I'm out of touch with how business gets won and done these days.
Problem #9: Building a network that can help generate sustainable revenue seems more difficult than it should be.
Problem #10: Having been employed for years, I don't know how to generate a pipeline of business as an independent.
Rob Llewellyn is the founder of the CXO Transform education platform, CXO Weekly, and an international digital business transformation advisor. Since the 1990s he has helped leading companies such as SAP, Mendix, Unilever, DHL, and many others take commercial advantage of technology.
He is the founder of The Digital Business Transformation Academy (DBTA) classroom based training in London, the CXO Transform online digital business transformation courses and the iPro Institute. In 2014 Rob was awarded Global Business Transformation Master status by SAP as a trusted C-suite advisor.
Rob is repeatedly invited to address C-level audiences throughout the world on the topic of digital transformation and is the co-author of several digital transformation publications. He is ranked as the world's 3rd most influential digital transformation individual and with over 40,000 followers is positioned as one the top 20 must-follow digital transformation Twitter accounts.