Certified Digital Leader Course

Become a certified management master of emerging and disruptive technologies with Professor El-Masri


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Includes enrollment fee, certification options, opening date, and all other details

Course Description

Delivered by Samir El-Masri, PhD Professor of Digital Technologies & AI Certified Blockchain Expert - this is a unique opportunity for senior managers and leaders to acquire the appropriate level of knowledge they need to capitalise of the business opportunities that will enable them to exploit the latest digital technologies.

As the world rapidly moves towards the digital economy and traditional organisations transform themselves into digital organisations, the required skillsets and mindsets of employees and leaders have changed.

The Digital Transformation journey will not succeed without building the internal digital capabilities and without the digital mindsets of the senior executives and digital skillsets of leaders. Team members should learn how to act with a lean and agile approach and methodologies.

Leaders need to acquire a minimum level of knowledge to effectively and successfully lead a digital team, department or organisation.

This course offers a managerial level of details on almost all the new emerging digital technologies - sufficiently enough to engage in intelligent conversation around strategy, planning and execution with external partners and internal teams.

The course concludes with your certification being issued on the Blockchain, with your own dedicated web space designed to help you let the world know of your new credentials.

Course Outline

1. Learn the digital economy's transformation, business & technology trends

2. Understand the emerging digital technologies and how they drive transformation

3. Explore the relationships and overlaps between the latest digital technologies

4. Leverage digital technologies to impact businesses and societies

5. Define the digital culture, mindsets and agile methodologies in the digital era

Who the Course is for

The course is suitable - without pre-requisites - for any business employee, manager, leader, director, executive, CIO, CTO, CDO, CFO, COO and CEO from any industry.

Certified Digital Leader Certificate - Registered on the Blockchain

Providing you pass the 75 minute online multiple choice exam, you will be awarded the Certified Digital Leader Certificate. This will immediately add credibility and weight to your CV/Resume, LinkedIn profile, job interviews, internal promotions, and separate you from the crowd.

Your digital certificate will be registered on the Blockchain, cryptographically signed, and tamper proof. Powerful social sharing features enable you to quickly promote your credentials across 100's of social media channels.

Your Instructor

Professor Samir El-Masri
Professor Samir El-Masri

Professor El-Masri has been recently selected by the Silicon Valley based Engagement Alliance of Science & Technologies (EAST) among the top 50 world experts in Artificial Intelligence, Digital Transformation and Blockchain to work on future global projects.

He received his Electronic Engineering Degree (1993), his Software Engineering Master’s Degree (1994) and PhD (1997) from Grenoble National Polytechnic Institute (France). He has more than 100 published research papers on advanced digital technologies in international journals, books and conferences.

Professor El-Masri is Certified in Digital Business Transformation Management and Certified Blockchain Expert, and he now works as a Senior Consultant, expert and professional Trainer in Digital Transformation, Artificial Intelligence, Blockchain, Big Data Analytics, Data Science, Machine Learning, cloud platforms, and Internet of Things (IoT) – helping organisations from all industries with digital transformation and the new emerging digital technologies.

A sought-after keynote speaker on Digital Transformation, Digital Technologies, AI and Blockchain, the Professor is a master at engaging and educating executive audiences.

Commercial Experience

Unlike most Professors who only teach theory, Professor El-Masri is well-equipped to help you bring theory to life, with his real-world commercial experience, which includes:

GE: Senior Regional Director for industrial Internet & digital projects

NTT and DoCoMo (Japan): Advanced software development leader

University of Western Sydney (Australia): Assistant/Associate Professor

King Saud University (KSA): Professor & Senior eHealth Industry Consultant

Course Modules

1. Digital Transformation and the Digital Economy

  • Strategy & execution
  • Values & business models
  • Impact on business & society
  • THRIVE approach
  • Roadmap
  • Revision test

2. Emerging Digital Technologies

  • Gartner hype cycle
  • World trends and buzz-words
  • Emerging digital technologies relationships and overlaps
  • Drivers of digital transformation
  • Revision test

3. Big Data

  • Concept of Big Data and its 3 Vs +2 Vs.
  • MapReduce and Apache Hadoop HDFS Architecture.
  • SQL, NoSQL databases and Big Data processing on cloud
  • Big Data and Analytics
  • Revision test

4. Data Science & Analytics

  • Concept and phases
  • Data engineering, Data collection and cleaning
  • Analytics and Building Modelling
  • Machine Learning, Algorithms, Regression, Classification & Clustering
  • Data interaction and visualisation
  • Revision test

5. Artificial Intelligence (AI)

  • Analytics and AI
  • Transformation of AI
  • Data analytics and techniques.
  • Deep Learning & Artificial Neural Network
  • Natural Language Processing (NLP)
  • Writing recognition and machine translation
  • Robotics
  • Face recognition
  • Recommendation system (Netflix)
  • Autonomous vehicles
  • Drones and Flying Taxis
  • Revision test

6. Internet of Things (IOT)

  • Consumer Internet and IOT
  • Industrial IOT
  • 5G and IOT
  • Autonomous Vehicles & Drones using IOT
  • Revision test

7. Smart City

  • Concept of smart city
  • Services offered to residents and visitors
  • Infrastructure and service platforms
  • Examples of Smart Cities
  • Revision test

8. Blockchain

  • Concept of Centralised, Decentralised and Distrusted Network
  • History and concept of Blockchain
  • Bitcoin and other cryptocurrencies
  • Ethereum and smart contracts
  • Hyperlegers, distributed ledgers and DAPs
  • Applications to industries
  • Revision test

9. Cloud Computing and Cybersecurity

  • Concept of Cloud computing
  • Advantages of Cloud computing
  • Public Cloud, national Cloud & private Cloud
  • Blockchain is Cloud 2.0
  • Security and privacy
  • Cybersecurity and attacks
  • Revision test

10. Taking the Exam for Certification

  • Information on the exam
  • How to pass the exam
  • Taking the exam
  • If you pass the exam
  • If you don’t pass the exam
  • Certification issued on the Blockchain

Get Informed When This Online Course Opens


Includes enrollment fee, certification options, opening date, and all other details